ROOTED ESSENTIALS™ ROOTED BUG DEFENSE WITCH HAZEL FORMULA

More time outside. Naturally Rooted.

Backyard dinners. Ball games. Camping trips. Evening walks. Sitting around the fire.

Rooted Bug Defense was created for the moments you don't want to rush back indoors.

Available in two formula options, Rooted Bug Defense gives customers the ability to choose the application style that works best for their family and outdoor routine.

Choose Your Formula

WITCH HAZEL FORMULA
A lightweight spray-style option designed for easy application during outdoor activities. Great for families who prefer a less oily feel.

COCONUT OIL FORMULA
An oil-based option made for customers who prefer the moisturizing feel and staying power of a coconut-oil-based formula.

Great for:

• Backyard evenings

• Camping

• Hiking

• Sporting events

• Gardening

• Cookouts

• Beach and lake days

• Everyday outdoor adventures

More sunsets. More adventures. More memories outside.

Stay outside. Stay Rooted.

For your final Bug Defense label and website claims, I would make sure the wording matches the exact ingredients and any federal/state requirements that apply to insect-repellent products before launch.

A strong closing statement for every product page

You could put this same block underneath each description:

THE ROOTED PROMISE 🌱

Thoughtfully made. Beautifully simple. Rooted in care and purpose.

We believe cleaning your home shouldn't mean filling it with products you don't feel good about. Rooted Essentials™ exists to give families another choice—products created with intention for the spaces and people that matter most.

Faith • Family • Home • Stewardship

And I would add “Handcrafted in Stafford, Virginia” underneath that if that accurately reflects where you're making and bottling the products.